Check out the article that our member Minjia Yan wrote.
The COVID-19 pandemic is a wake-up call for the world to go digital. It has forced marketers to go virtual and create online webinars. It is time for the commercial real estate companies – which are traditionally slow to adopt new technology – to include social media marketing as part of their marketing strategies. In the past 10 years, many B2B and B2C brands have adopted social media and influencer marketing in their marketing plans very successfully. We can learn from these successful practices and apply them in commercial real estate.