A name is the first impression people have of a brand – or of anything, for that matter. Professional associations, just like companies and others, need to make sure that their name best conveys its brand to target audiences.
- In 2008, NAIOP went through an extensive period of research, interviews and member and chapter interaction before rebranding to the NAIOP name we know today.
- The association’s name changed from “National Association of Industrial and Office Properties” to NAIOP, becoming both a word and the official name. Our chapter’s name is NAIOP Southern Nevada.
- In the end, the goal was to clarify the vision of NAIOP and more accurately define the membership and mission. NAIOP, the Commercial Real Estate Development Association, has become the leading organization for developers, owners and investors of office, industrial, retail and mixed-use real estate.
Pro tip: Update your resumes, bios and any press materials using NAIOP, the Commercial Real Estate Development Association, removing outdated references to the National Association of Industrial and Office Properties.
Senior PR Account Executive
B&P Advertising Media Public relations
702-375-5539 | email@example.com